Mo
Stewart
CREATIVE MARKETING · CONTENT · DIGITAL STRATEGY
I turn audience insights into compelling
campaigns and digital experiences that build
connection, strengthen brands, and deliver
measurable impact.
B2B & B2C marketing
Digital strategy
Integrated campaign strategy
Audience & channel strategy
Brand storytelling
Copywriting
Creative concepts
Video & graphic design
Web & editorial
Creator collaborations
Organic & paid social
Audience growth
Analytics & reporting
Testing & optimization
Community management
Web & CMS management
Email marketing & automation
Project & workflow management
AI-enabled productivity
Cross-functional editorial
planning
About Me
I’m a digital marketing and communications professional with 6+ years
experience developing multi-channel campaigns, social strategies, and
content for global audiences.
I combine audience insight, creative storytelling, and data to develop
content that resonates and delivers measurable results, from campaign
concept and creative direction through execution and optimization.
EXPERTISE
TOOLS
Adobe Creative Suite
Google Analytics
BRANDS I’VE
WORKED WITH
Strategy
Content & Creative
Social Media
Digital Operations
Hootsuite
Wordpress
ChatGPT
Claude
Monday.com
& More
Projects
International
Women’s Day
MASTERCARD FOUNDATION
A month-long, multi-channel campaign
centring the stories of young women and
positioning them as agents of economic growth
and transformation.
#AccelerateAction
Advance the Foundation’s goals by increasing brand
awareness, shaping public narrative around gender
inclusion, and building its profile as a champion for
youth employment.
IMPRESSIONS
6.5M
VIDEO VIEWS
1.5M
ENGAGEMENTS
145.9K
PAGE VIEWS
32.4K
ENGAGEMENT RATE
8.66%
+1,415%
+1,078%
+280%
+2,177%
vs. 2.6% industry standard
vs. previous year
CAMPAIGN OBJECTIVE
MY ROLE
Conceptualized and led the campaign across content
strategy and development, paid amplification, optimization,
and performance analysis.
CONTENT STRATEGY
Developed a mix of video, podcast, reports, articles and
carousel content featuring women across the Foundation’s
focus areas and geographies, targeting young people,
policymakers, and other development actors. Curated the
campaign landing page to bring these stories together, while
optimizing copy, formats, and publishing times based on real-
time performance data to maximize reach and engagement.
Launched a new podcast series
hosted by President & CEO Reeta
Roy, featuring influential women
leaders.
Scripted and produced short-
form video centering young
women’s stories and the
Foundation’s messaging.
Spotlighted 5 young women who are breaking
barriers and empowering the next generation
of future leaders.
Talent Beyond
Borders
MASTERCARD FOUNDATION
Creative Storytelling
A creative campaign concept designed to shift
perceptions around displacement by centring
the talent, leadership, and contributions of
refugee and displaced young people.
Amplify the voices and impact of refugee youth and
refugee-led organizations, strengthen awareness of the
Foundation’s work and commitment in this area, and
engage key actors around the systems and solutions
needed to expand opportunity.
IMPRESSIONS
1.3M
ENGAGEMENTS
51.8K
ENGAGEMENT RATE
8.9%
vs. 2.6% industry standard
SHARES
408
PAGE VIEWS
15.7K
+820%
vs. previous year
CAMPAIGN OBJECTIVE
MY ROLE
Developed the campaign concept and narrative approach,
translating organizational priorities into digital storytelling. Led
content development with internal teams and partners,
including editorial, organic + paid social, and creative direction.
CONTENT STRATEGY
Combined human-centred storytelling with evidence and
insights, tailoring content across editorial, video, and social
formats to engage policymakers, development organizations,
and private-sector audiences. Collaborated with internal
teams and partners, including UNHCR (United Nations
Refugee Agency), and used targeted microboosting to extend
top-performing content to priority audiences.
+193%
vs. previous year
Wrote a long-form feature, using an AI-assisted workflow
to synthesize source material and shape a clear,
compelling narrative.
Repackaged the long-form feature into a social
carousel, adapting the narrative into concise, visual
storytelling for social audiences.
T’Factory
NEWTECH GLOBAL XPERIENCE
(formerly SG NewTech)
Software Testing
An integrated digital campaign introducing their
new Software Testing as a Service offering
through content designed to inform, engage, and
build credibility.
Drive interest in T’Factory among new and
existing clients, showcase the value of the
offering, and strengthen NewTech’s
position as a go-to partner for software
testing across global markets.
CAMPAIGN OBJECTIVE
MY ROLE
Designed and delivered the campaign’s multi-
channel content ecosystem across web, email,
social, and video, using tools like Adobe Creative
Suite, MailChimp, WordPress, and more.
CONTENT STRATEGY
Structured content across product education,
thought leadership, testimonials, and proof points,
adapting messaging and formats to each channel
while creating clear pathways between social,
email, video, product page, and blog posts.
A Connected Content Journey
WEB
SOCIAL
VIDEO
SOFTWARE GROUP
Bank Software
#OnACreditQuest
Turning a complex banking solution into a
creative global campaign that captured
attention and converted engagement into
business.
Generate demand for CreditQuest among financial
institutions across global markets, translating a complex
loan origination solution into compelling content that
could attract decision-makers and support new business.
VIEWS
1.3M
LEADS
17
CLOSED DEAL
1
MONTHS
6
CAMPAIGN OBJECTIVE
MY ROLE
Conceptualized and delivered the integrated campaign,
shaping the creative direction, messaging, and customer
journey across web, email, video, and organic and paid social.
CONTENT STRATEGY
#OnACreditQuest used humour and relatable storytelling to
stand out from conventional B2B banking content. Creative
was tailored to different regions and audiences. The content
journey was later expanded with the Digital Compass, an
interactive quiz designed to connect audiences with relevant
solutions.
INSIGHT-LED
Tested and iterated on creative, messaging, formats, and paid
distribution throughout the campaign, using performance
insights to refine content and identify what resonated with
target audiences.
SOCIAL & VIDEO
